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Logo Study Infographic: Which Logo Attributes Correlate With Success?


Smartsign conducted a logo study, that analysed of roughly 2,000 logo designs to determine what the common characteristics are of successful businesses.

The company logos analyzed came from the 2016 Inc. 5000 List of America’s Fastest Growing Companies having a three year growth of 40% or greater, and booked at least $100,000 in revenue from three years ago.

To create this Logo Study InfographicSmartsign focused on the following logo attributes: color, type of logo (icon, word mark, or both), shape of logo (rounded vs. angular), and style of logo (minimal vs. detailed).

Note: The logos in this infographic are not 100% accurate, due to possible human error and subjectivity. Colors and vague shapes can often be misinterpreted from person to person. Despite this, the info provided is still a good representation of successful company logos, with some key takeaways.

Logo Study: Which Logo Attributes Correlate With Success?

Logo Study: Which Logo Attributes Correlate With Success?

 

Any reputable company, business, product, service, etc, should have a professional logo design as the platform for their overall brand identity, as this is often a key distinguishing factor that will help set it apart from it's competitors.

A weak, or inappropriate logo design, can portray a poor message, and competing brands could well take advantage of this.



Proofreading Marks that May Interest Some Graphic Designers


So yeah, this post on proofreading marks 'maybe' of interest, rather than a valuable and important one. However, I do think it's worth bookmarking for reference sake, and for general posterity. Why?

Back in the day—yes I'm 45 years old, and often resent it—I was fortunate to have done a 3 year apprenticeship for a large commercial printers, which included: typesetting, manual paste-up using hot wax and galleys of type on bromide, platemaking and the somewhat tedious responsibility of proof reading.

Gence for me, these proofreading marks are a bit of a throw-back, and it's cool to be re familiarised with them.

Not sure many people use them now given the automation of spell and grammar checkers, however, you never know when you might get some text supplied by a client, with some funny marks on.

If you bookmark this, then at least you'll not have to call the client and ask them to translate!

Via http://www.printmag.com/

Proofreading Marks that May Interest Graphic Designers

proof-reading-marks-for-graphic-designers2

proof-reading-marks-for-graphic-designers2

proof-reading-marks-for-graphic-designers2



Know Your Image Formats – Mega Cheat Sheet Infographic


This super handy infographic, called: Know Your Image Formats - Mega Cheat Sheet, will help you understand exactly which image formats to use for: logo design, web use, print, social platforms, much more.

Newcomers to logo design, and pretty much any form of digital type design, can easily become overwhelmed with the various image and file formats available, such as: GIF, PNG, JPG, BMP & TIF, etc.

Not all image formats are created equal. All have different uses and different attributes, Know exactly what image format to use for web use, print, social platforms, logos and much more with this handy cheat sheet.

There are definitely optimum image formats to use, depending on what type of digital image you are saving, and where that image will most likely end up: website, commercially printed materials, social media platforms, etc.

Choosing the right file and image format is actually, for the most part, is a very important aspect of digital design to get to grips with.

Not to mention you'll need to know what sort of image files to give your clients, once you've finished their logo design project. You can't have your clients knowing more about image files than you now, do you!

Know Your Image Formats - Mega Cheat Sheet Infographic

Know-your-image-file-formats-mega-cheat-sheet-infographicBMP-file-image-format-infographic TIFF-file-image-format-infographic JPEG-file-image-format-infographic PNG-file-image-format-infographic what-image-format-to-use-infographic

 



Freelance Contracts: How Valuable is a Contract for a Freelancer


I've always been under no illusion, that freelance contracts are mostly worthless when it comes down to having to enforce it, as it costs money to hire legal help in order to do so.

A lot of freelance designers, simply can't afford to go down that route.

However, what the freelance contract does provide is a clear set of: rules, guidelines, specifics, and overall expectations, that help both client and designer agree on what exactly is being agreed upon.

A freelance contract, for the most part, is like a glorified Check-List; simply helps manage those expectations during the course of a project.

It helps keep both designer and client honest, and helps prevents those, "you said this, and you promised that" scenarios, that without a contract are hard to argue against.

Bonsai Freelance Contracts

My life has been so much easier since using Bonsai freelance contracts, and I can't really ever see a time when I'd now not use one.

With a few PayPal cases that I've have to deal with in the past, being able to show PayPal the contract that the client signed, has inevitably saved my bacon.

So, even though I'd likely never be able to legally enforce a contract (I know many other freelancer designers in similar situation), having a contract simply reduces overall anxiety, as it feels like a nice safety blanket, or reserve parachute.

It's there if you need it…

 

The Freelance Contract - A Free Design Contract Service by And Co

the freelance contract freelance designer contract 2

As well as Bonsai offering freelance contracts, there is also another offering from And Co.

The Freelance Contract is super easy, and very customisable , so it'll be something that I will try in the near future.

It also has some features that Bonsai doesn't yet have, and these are features I'd like Bonsai to implement.

It's free, so no real reason to not give it a try.

 



Demonstration of 4 Colour CMYK Printing with Acrylic Slides


Having come from the traditional side of commercial printing, whilst serving out my apprenticeship, I found this simple demonstration of 4 colour CMYK printing to be pretty useful.

If you've not had the opportunity to work in a printers, or watch a 4 colour printing press at work, it's not always so clear as to how the CMYK process of layering each ink: Cyan, Magenta, Yellow and Black.

This simple GIF: larger version at this link: http://i.imgur.com/DrLJmHf.gifv really does do a great job of showing how each progressive layer of CMYK builds up to the final CYMK composite.

 

Demonstration-of-4-Colour-Printing-with-Acrylic-Slides

 

Demonstration of 4 Colour CMYK Printing with Acrylic Slides

I've saved an individual frame, as each acrylic slide is about to be put down, in the images below, starting with Black (often referred to as the letter 'K').

Cyan Acrylic Slide

4-Colour CMYK Printing-with-Cyan-Slide

 

Magenta Acrylic Slide

4-Colour CMYK Printing-with-Magenta-Slides

 

Yellow Acrylic Slide

4-Colour CMYK Printing-with-Yellow-Slide

 

Black Acrylic Slide

4-Colour-Printing-with-Black-Slide

 

Composite of all CMKY Acrylic Slides

4-Colour-Printing-with-all-CMYK-slides



wordmark.it – helping you quickly choose fonts from your font library


wordmark.it is such a simple idea, and will be quite invaluable to logo designers, if you have quite a large font library on your computer.

You simply key in your word, or words, then click 'Load Fonts', and wordmark.it quickly scans your hard drive for all fonts—not just in a specific font library location—and then quickly displays your word/words in all available font styles.

There are a few basic filters and options, such as: lowercase, uppercase or sentence case, font size, and flip between positive and negative display.

Is font selection a real pain?

I find going through my rather large font collection, or just trying to recall what fonts I have and what they look like, really quite a chore.

Trying to remember what all fonts look like, and trying to visualise which ones might work for any given design, is a real pain.

Even using any one of the numerous font management applications, to open and close font after font after font becomes a chore.

I use FontExplorer to manage my font library (you can download a free trial here: http://www.fontexplorerx.com/trial-pro/), by Linotype, and whilst you can preview each individually selected font, this is still a far cry from the mass display provided by wordmark.it

wordmark.it really does provide a super effective way to scan through your entire collection of fonts; to see at a glance which font styles work/don't work, for your particular design.

wordmark.it - helping you choose fonts from your font library

wordmark.it - helping you choose fonts from your font library wordmark.it - helping you choose fonts from your font library wordmark.it - helping you choose fonts from your font library



Master Client Logo Artwork Sheet Template for Download


Logo Artwork Sheet

Mentioned a few weeks back that I'd make a version of my Client Logo Artwork Sheet available as a quick downloadable template.

Here's that template: Logo_Artwork_Sheet_for_Download.zip, and it's pretty simples, and nothing at all fancy.

I use this Logo Artwork Sheet as a quick preliminary way to get the client their logo files, then I work on the larger set of Guidelines, if they've been requested.

It's not the same as some of my previous one-page Logo Specification Sheets and here available for download, it's just a means to supply the client with the main logo versions, which they can just pick-up and use.

This is all dependant on the client having access to something like Illustrator of course. If they don't, then I send them this as a PDF, then also attach the various logo versions as JPG's etc.

 

client-logo-artwork-sheet-for-download-example2

Artwork Created in Illustrator CC2014

The artwork is created in Illustrator CC2014, and saved as .eps and .pdf, zipped up in one file, which you can download: Logo_Artwork_Sheet_for_Download.zip

Social Media Version x2

I've started to create both square, and round versions of the Social Media version, as some platforms use just one or the other. If it's the circular version of the Social Media Profile Image, then you often need to size and position the logo mark a little differently than you'd do in the square version.

What You'll Need to Do

You'll need to change the fonts, replace the client name wording, and of course, drop in your versions of the logos, as well as changing the colours to suit.

Please feel free to use, and change as you see fit. 

 

Client Logo Artwork Sheet for Download Client Logo Artwork Sheet for Download

Other Downloadable Templates

I do have numerous other downloadable templates available, that I've done over the years, so feel free to browse through the Resources and Templates categories.

If you come across any dead download links, then please hit me up on Twitter, thanks.




Freelance Graphic Designers: How do you Find New Work and Clients?


Freelance Graphic Designers: How do you Find New Work and Clients?

Thought I'd poll all you freelance graphic designers, logo and web designers out there, and see how you all collectively find yourself new clients, or how clients find you.

I've opened up Comments below, so please take a moment to share your various strategies.

Hopefully you'll like to share any methods that you employ in your quest to make yourself findable to potential clients, such as:

Google Search, Blogging, Social Media, External Portfolios, Paid Freelance Directories & Showcases, Paid Ad platforms like AdWords and Facebook Ad's, Local Press Advertising and Marketing.

How do you help potential clients find your design studio, how do you help yourself be found amongst the ever increasing number of freelance designers and design studios?

My Basic Strategy

I for one mostly have bene able to rely on Google, through many years of blogging. It seems the majority of my client clients still find me via Google Search.

Some clients find me on Portfolio platforms like:Behance, Coroflot, and Dribbble (paid-up Pro member), whilst a small percentage find me on LinkedIn, directly on Twitter and Facebook.

Some new leads come from word-of-mouth, recommendations and the occasional repeat client.

I do dabble with the occasional Paid FaceBook Ad campaign, but that's mostly to just help overall awareness; Sowing the seeds so-to-speak.

There's no doubt that over the last few years, it's become dramatically harder to find new clients just due to the sheer scope of competition.

There are many any new freelance logo and graphic designers arriving to compere for work each day, not to mention the heavy competition from crowdsourcing sites like 99Designs and Crowdspring.

If you're of a generous and helpful disposition, then it'd be great to hear how you look for, and get new clients.

 



Custom Logo Designs For Sale


Custom Logo Designs For Sale

This page shows some of the custom logo designs that I have available, for sale, on here on this page: Custom Logos, Symbols & Icon Designs For Sale.

I have thought long and hard about having logos for sale on my website, as I don't want to have my website mistakingly associated with Stock Imagery.

The simple fact is that I have accumulate 100's of unused logo designs, ideas, concepts over the many years of being a graphic designer, and it's frankly just a waste to have them all hidden away, and never used.

Custom logo designs icon and symbols for sale

Previously Commissioned Logo & Brand Identity Projects

These unused logo design ideas are often the result of previously commissioned logo and brand identity projects.

Bear in mind that for each client, I might: develop, doodle, sketch and conceptualize dozens of logo ideas, not all of them the client will see.

The logo ideas that the client will see will be a small fraction of those that I have developed, and from that selection only one idea will be chosen.

The 'leftovers' are sometimes repurposed for new projects, or left in the shadows.

It really seems silly, and a waste, to not do anything productive with the 'unseen', so hence I decided to tidy up these 'forgotten' logo sketches and ideas, and sell them as 'ready-made' logo designs.

I don't like the sound of 'ready-made', as in reality, any logo design sold will probably have some changes made to suit the clients' specific needs, but for the most part they are left as is. Small changes like: colours, layout, type swaps are the usual changes made.

Custom logo designs icon and symbols for sale

As you can see some of the logo designs have brand names associated with them, but for the most part these are just 'placeholders', and are not supplied with the logo.

The client will no doubt have their own brand name to insert with the logo they have chosen to purchase.

Exclusivity

Importantly for any potential buyer looking to buy one of my custom logo designs, is that they are all completely exclusive, and will only be sold the once.

For each logo design purchased, the client will receive all copyright and artwork, Transfer of Copyright (me passing over my intellectual design ownership), and then the client is free to do with this logo as they see fit.

All custom logo designs come with: Transfer of Copyright, Master Logo Sheet, Basic Letterhead & Business Card Design, Change/Adding of Company Name (where appropriate), Colour Options (where appropriate), Digital Files (.eps, .ai, .PDF). Other changes to the actual logo design will incur additional costs.

Logo Design Pricing

The pricing various per logo, and will reflect the overall development time of that particular logo design idea, as well as other less 'tangible' factors, such as: practicality, flexibility, abstract or specifically tailored to a theme, etc.

Typically they are excellent value for money, compared to hiring me for a custom logo design from scratch.

If you are interested in buying any of these logo designs, then please visit: Custom Logos, Symbols & Icon Designs For Sale.

All custom logo designs shown below are the sole Copyright © 2016 of Graham 'Logo' Smith until purchased, and Transfer of Copyright has been exchanged.

 



Download Free Fonts and Specimens of Digital Typefaces by The Pyte Foundry


Specimens of Digital Typefaces by The Pyte Foundry

Download Free Fonts and Specimens of Digital Typefaces by The Pyte Foundry

Where can I download free fonts and typefaces? Well, The Pyte Foundry is an interesting, and useful, typographic resource to add to your collection if you like collecting free fonts and typefaces.

You'll no doubt notice that they use 'alternative' spellings on their website, such as: Pyte for Type, Gidital Typefaces for Gigital Typefaces, Fount for Font, Pytographic for Typographic… etc.

 

Download Free Fonts by The Pyte Foundry

 

Each consecutive Monday, Mr Ellmer Stefan will release a new font on The Pyte Foundry website, which will be provided for download free-of-charge for a limited time of 7 days, and may be used under the terms stated in their End User License Agreement (PDF).

As you can see from the screenshots, each previous font shows when it was made available, but after 7 days the download link is deactivated.

As of writing this post; No. 28 'Overdose' is the current free font available for download.

This website was found in a retweet by @TypeCache:

 

The Best of Everything for your Pytographic Needs

Download Free Fonts by The Pyte Foundry Specimens of Digital Typefaces by The Pyte Foundry Specimens of Digital Typefaces by The Pyte Foundry Specimens of Digital Typefaces by The Pyte Foundry  Specimens of Digital Typefaces by The Pyte Foundry

Quickly going back to their alternative approach to spelling, their sign-off on the About page (below) made me smirk: Alas, enjoy! 

About-Specimens-of-Digital-Typefaces-by-The-Pyte-Foundry-1

The Pyte Foundry: During the course of the year 2016 Ellmer Stefan will release a new Fount of Display Type on this website every consecutive Monday. Each Fount is provided for download free-of-charge for a limited time of 7 days and may be used under the terms stated in theEnd User License Agreement (PDF).

Paying tribute

to the typographic diversity of the 19th century, this project’s aim is not historical accuracy — none of the typefaces are strict revivals of specific typefaces produced in the Victorian era. It is rather a “revival in spirit” indulging into stylistic manifoldness and idiosyncratic hyperbolism.

The digital Founts are generated using a component-based system that globally applies changes made to independently adjustable letter parts, such as stems or serifs.

Font animation
This approach mirrors the production methods envisioned for the making of wood types around 1880: in “American Wood Type 1818–1900” historian Rob Roy Kelly refers to a series of inventions byWilliam H. Page using interchangeable modules in the creation of wood type letters enabling the rapid manufacturing of new styles.