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Rocket Themed Logo Design and Business Card Mock-up


This is currently a work-in-process, and I'm focusing on creating a unique rocket themed logo design, that will also look very sexy on a business card.

The main idea behind the logo design: rear view of the engine thrusters of a rocket, but as such an angle, that the rocket body is barely visible as it shoots off into the distance.

Very challenging to find a unique idea for a rocket themed design logo, so this is something I'm hoping is pretty unique.

This rocket logo is based on very simple shapes, using negative and positive space to create the notion of actual physical properties.

Rocket Themed Logo Design and Business Card Mock-up

 

Rocket Themed Logo Design

Embossed Business Card

The business card will ideally be printed on thick heavy card, that has a rough texture to it, then it will be embossed with the rocket logo, as well as subtle starry background.

The embossed rocket themed logo design  will then have a Spot UV (shiny varnish coating) applied, to give the overall effect of a rocket silhouette amongst the deep space and stars.

Images below show my main logo sketch idea of the thrusters, then also the development and progress of drawing the vector illustration in Illustration.

 

Rocket Themed Logo Design Sketch

Rocket Movies logo evolution

 



VIEW’D: Logo Design Case Study – Social Video Calling Application Logo and App Icon Design


VIEW'D - Logo Design Case Study

VIEW'D is a new logo design and iOS app icon design project, which I'm currently working on, and am happy to share the ongoing logo design case study of this ongoing branding project.

I will update this ongoing logo design case study with new screenshots and photos of my mock-ups, sketches, and scribbles as they are done.

In this post are just a few snapshots of the later stages of the project, showing the most recent logo design concept (above), as well as some initial thoughts on the style of typography for the VIEW'D brand name.

VIEW'D - Logo Design Case Study 

This is proving to be a fun and interest project to work on, mostly because it's challenging. I like a challenge. It's challenging because there are a few direct competitors to VIEW'D: namely Skype and iChat, but this app has some practical advantages that could make it a worthy contender.

Getting the styling and branding right, and probably the iOS app icon in particular is really important.

I know for a fact that a nicely designed application icon is important, and can play a big role on someone choosing to download it, or place it pride of place on their main home page screen.

Its like the 'don't judge a book by it's cover; but a lot of us do.

To this effect I've chosen to adopt more of an overall visual graphic, than a regular logo. As in, the brand name and typography is pretty secondary to the actual eyeball, as this is what will ultimately be seen first.

Actually the same was true for the Feedly logo (which was also animated) and app icon design I did some years back, and that's still going strong.

There was more of a design focus on the cross platform application icon, that the actual logo as a whole. You rarely see the 'feedly' name (set in Helvetica).

Feedly-Logo-Design-Designed-by-The-Logo-Smith

VIEW'D is set to be a new dynamic application that brings phone and video calling to a whole new experience.

 

logo and ios app icon design Social-Video-Calling-Application-Logo-and-Icon-2

logo design case study sketches logo design case study sketches

video-message-chat-app-logo-and-icon-design-1 Social Video Calling Logo and App Icon Design video-message-chat-app-logo-and-icon-design-1 Social-Video-Calling-Application-Logo-and-Icon logo design case study typograhy

Video chat app icon and logo design Video chat app icon and logo design

Design Updates: 07.09.16

Some minor changes to the eye, by removing the outer light blue border that was previously  there.

Also enlarged the inner dark blue circle (iris) and the Play icon relative to it's surrounding elements.

video-ios-application-icon-and-logo-design

 

As a freelance logo designer, the number of logo ideas and concepts that end up either off-the-mark, or simply no-good, can vary from project-to-project.

However, I like to feel there is rarely a wasted moment on a project as some of the unused logo ideas can either be repurposed for another client, or in my case, sold as mentioned in this post: Custom Logo Designs for Sale, and currently shown on the Logo Designs for Sale page.

This logo design can also be viewed on Dribble: https://dribbble.com/shots/2904763-View-d-Logo-iOS-App-Icon-Design



Work-in-Process: WordPress Theme Developer Logo Design


Wordpress Theme Developer Logo Design

Work-in-Process: WordPress Theme Developer Logo Design

'codetipi' is a logo design project currently in progress for a popular WordPress Theme and Website Developer.

In this post are just a few snapshots of the later stages of the project, showing the most recent logo design concept (above), and a few of the ones that didn't quite turn out as expected.

As a freelance logo designer, the number of logo ideas and concepts that end up either off-the-mark, or simply no-good, can vary from project-to-project.

However, I like to feel there is rarely a wasted moment on a project as some of the unused logo ideas can either be repurposed for another client, or in my case, sold as mentioned in this post: Custom Logo Designs for Sale, and currently shown on the Logo Designs for Sale page.

This logo design can also be viewed on Dribble: https://dribbble.com/shots/2897615-Codetipi-Logo-Design

Wordpress Theme Developer Logo DesignWordpress Theme Developer Logo Design

Some of the not-so-on-the-mark logo design concepts and ideas:

Wordpress Theme Developer Logo Design

Wordpress Theme Developer Logo Design    Wordpress Theme Developer Logo Design

Codetipi creates unique WordPress themes and plugins (and possibly more code-related products in the future) that push the standards and strive to not only feel/look nice, but work just as well.

The products are clean, modern, extremely user-friendly and users genuinely love them. No bloat and no fluff, my products just work.



GPS Fleet Tracking and Management Logo Design: Work in Process


GPS Fleet Tracking and Management Logo Design: Work in Process

As a freelance logo designer in the UK (hire me), I do get to work on some pretty varied logo projects. I was recently hired by: Global Positioning Specialists - Fleet Tracking and Management, a play on GPS: Global Positioning Satellite to create a new logo and brand identity for them.

Initially I was trying too find a way to incorporate the 3 initials GPS, so instead looked at creating a standalone logo mark, based off maybe just one of the initials.

GPS Fleet Tracking Logo Design-by Freelance Logo Designer The Logo S

It occurred to me that the ‘G” was probably the best bet as it lends itself nicely to a few relevant connections to GPS, but when created in the way I have designed it, becomes even more connected to fleet management and tracking.

This G took some time to evolve, trying many styles, many ways to construct it etc. Ultimately I landed on the idea of a ‘x’ marks the spot, or pin point of something, even target cross-hairs in a way.

The arrangement then was the trickiest, and i wanted to try and portray the idea of GPS signals being bounced from satellite to ground, and back up, ending in a sort of arrow pointing up and to the right as well as into the wording itself.

So this creates a sort of graphical representation of data and tracking signals, but also the ‘x’ can represent the individual vehicles and such like.

 

GPS Fleet Tracking Logo Design by Freelance Logo Designer

Image above shows various thicknesses and spacing for the logo mark.

The G is circular of sorts, so this also just helps with the connection to earth/orbit/data travel with the arrow also indicating movement of the fleet.

It’s not your usual GPS style of logo, and this is exactly what I was trying to achieve, to create something a step up from the ordinary, still using some literally connections and interpretations, but in a cleaner and relevant way.

The logo, when placed near the top of a letterhead, brochure, leaflet, advert, etc, can then also be bled/extended off the top, such as the image below shows. This helps reinforce the idea of signals coming down from the satellites.

GPS Fleet Tracking Logo Design by Freelance Logo Designer

The logo mark itself is also ‘square’ in shape, so will fit perfectly fit in social media profile images etc. May need to work on creating a more simplified version of this, so less x’s for smaller sizes for example.

GPS Fleet Tracking Logo Design by Freelance Logo Designer

Ultimately, the logo mark captures the meaning of GPS: Global Positioning Specialists - Fleet Tracking and Management, through various connections and meanings in a stylised graphical way, that isn’t cheesy, cliche or ordinary.

In that regards I think it ‘should’ be pretty unique in terms of how the logo mark has been designed, but more importantly how relevant the various bits are that make the symbol.

GPS-Fleet-Tracking-Logo-Design-by-Freelance-Logo-Designer-5

 

Looking for a Freelance Logo Designer for your own Logo Design Project?

If you are a real estate agent looking for a freelance logo designer for a new logo design for a new business, or are looking to update/refresh your current business brand logo, then I'd love to hear from you.

Don't forget: you can look at my extensive logo and brand identity portfolio designs here: Logo Design Portfolio, and Monomarks page.

Alternatively, if you know what you are looking for, then you can take a look at my Logo Design Brief, and maybe fill that in so we can get started.

Please call/text me on: 07816 527462, or email: [email protected] for more information on how I can help you with your graphic design, and logo design requirements.



Ongoing Logo Design Case Study: txt.search Logo & Icon Design


Case Study: txt.search Logo & Icon Design

One of a few Work in Process graphic design logo projects I'm currently involved with is this one, called txt.search: a web app that helps facilitate the searching of text strings, and other text data, within a mass of data.

To help portray the somewhat 'raw' and 'data driven' aspect of this app, but without making it look boring or meh, I've been playing with a slight retro 8-bit approach with the icon.

I've tried to incorporate the idea of an 8-bit text and/or a text file icon, within the graphic for the customary icon for 'search': the magnifying glass.

 

Work in Process text search logo design by The Logo Smith

The end result, so far, is a hybrid of a text file document icon and said magnifying glass.

I also took the liberty of playing with the brand name, as it was initially Text Search, but thought it would be more relevant to shorthand it to the often used text prefix .txt, hence it now being referenced as 'txt.search'.

There is still a possibility that it will be switch round to read 'search.txt', but this depends on a few things with the client.

Positive progress so far.

And don't forget: you can see other aspects of my other logo design projects in progress work here: Ongoing Logo Design Case Studies

Ongoing Logo Design Case Studies is an ongoing collection of (in no particularly order of arrangement): logo design sketches, napkin doodles, rough ideas & concepts and mock-ups of various logo and brand identity projects and diagrams (blueprints) showing the construction and development of various logo designs etc.



WiP (Work in Process): Early Logo Design Exploration for Tateside


WiP (Work in Process): Logo Design Exploration

 

WiP (Work in Process): Logo Design Exploration for Tateside

Here’s an initial logo design exploration that I’ve been tinkering with for Tateside, a London based audio and visual company. The general idea for the logo mark came about whilst looking more at the overall geography of where Tateside is based.

What do you get when you put a network engineer, electronics technician and audio-visual geek together? Apart from the most boring dinner party guest list ever, you get a company that are knowledgeable and enthusiastic, providing bespoke solutions utilizing the most up to date technologies available on today’s market.

Based in the center of London, Tateside is a technology company that offers a diverse range of audio-visual services.

This logo project is more of a logo update, than a rebrand, even though everything about design is different to what they are currently using.

The logo mark takes in a few subtle links to the travel system: roads, subways etc, as well as little nod to the Thames (wavy lines). 

Also, and more importantly, the standalone initial T created with lines that can also be associated with cable routing, and such like for the audio and visual networks that they install.

These associations are really pretty subtle, and a little tenuous. First and foremost the logo mark is a stylised linear initial T, but these ‘associations' are there as optional extras to the client.

Not really thought too hard yet about colouring, so have utilized the lime green currently used by Tateside.

Screenshot 2015-11-27 14.37.51 Screenshot 2015-11-27 14.37.04



Work In Process: Homes Alive Pets Logo Rebrand


Dog cat pet shop logo design by The Logo Smith

Logo Rebrand for Homes Alive Pets

Refresh the typeface, look at new colours, incorporate Pets into the brand name then come up with a double tag-line that focuses on the brands new direction.

A few things:

1. made the dog a little more fuller in the head, and added some semi-alert ears, as I like the way the dog is literally watching ‘over’ the home which is snuggled nicely in the under neck area.

2. the cat I have made a little softer overall, not quite a kitten, but certainly more cuddly, also looking up expectantly for food or attention.

Dog logo design by The Logo Smith

I then played with the idea of adding tails, and having them wrap around each other. So the cat is sitting snug within the dogs tail, but the cats own tail just rides up a little over the dogs tail at the end.

As this is a first go at redrawing the animals, the tails and certain form details are not correct as yet, but not far off. I like the idea of a slightly curved base formed by the tails, rather than a straight cut baseline as well. I think this connectedness of the cat and dog is softer, kinder, more ‘awwwww’ etc.

Will play with adding a white outline to the cat as well to see how this works.



Work In Process: Ablinx Logo Design


Ablinx Logo Design and iOS App Icon Design by The Logo Smith

Ablinx Logo Design and iOS App Icon - Designed by The Logo Smith

Work In Process: Ablinx Logo Design - Designed by The Logo Smith: Logo Designer - t: 07816 527462 e: [email protected]