Logo Design Brief

The Logo Design Brief is where you’ll start the process of Hiring Me for your logo and graphic design services.

The information you kindly provide forms the basis of the graphic design and creative brief; without which nothing much is possible.

The completion of this form is the first step in the logo design process, and allows me to understand your specific needs.

Once you have completed the brief you will be sent a complete copy for your own records. So even if you don't end up hiring me, the information you have supplied here will be of use to whoever you hire, so please don't view this as a waste of time.

If you have ANY questions relating to this form, or anything else in general, then please do visit my Contact Page for ways to get hold of me.

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  • I would be very grateful if you could tell me how/where you found me, or who referred you?
  • Logo & Brand Information

    Please answer all as completely and as descriptively as possible. This is not the time to rush or skip the filling in for a form.The idea with all this is for me to be able to get a good idea of what you do, and I can only do that with information.
  • Please detail exact wording for the logo. For me its 'The Logo Smith', for Coke its 'Coca-Cola' etc.
  • If you have an existing tag line, which needs to form part of the logo, then please enter this here. If you don't have a tag line then I would recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo.
  • This is where I need you to be descriptive and detailed as possible. You need to sell what you do so I can understand, to the best of my abilities, what I am designing a logo and/or brand identity for.
  • This is a refined and optimised version of above. Think along the lines of the Elevator Pitch: you have just a minute, or two, to enthusiastically explain, and describe, what your brand is before I exit the elevator.
  • Positioning determines what place a brand (tangible good or service) should occupy in the consumer's mind compared to the competition. A position is often described as the meaningful difference between the brand and its competitors. Or more simply put, what's the 'Unique Selling Point' that trumps your competitors?
  • Please list, or describe, the type of people that need to be influenced by the logo when they see it. This is very important, as it's all about ensuring your message is conveyed to the right audience.
  • Direct—Please list any local, regional and/or worldwide competitors. We absolutely need to know how your competitors brand, and position, themselves before we can create a visual identity for you. If you are able to provide URL's of websites, then even better.

    InDirect—This is about being fully prepared. There may be companies that you don't compete with directly, but do choose, or have to, take notice of what they are up to. They may not be competing with you now, but you might feel that one day soon they could be sitting on your doorstep.
  • Logo Budget Investment

    Please select what sort of budget you can invest into the project. Feel free to include any other details relevant to finances in the box below the list.

    If you are unsure what budget category you fall into, or would like to discuss options that I don’t mention below, then please get in contact with me: [email protected] so we can find the right solution for you.

    Please do bear in mind that I am very flexible, and open to negotiations for all projects, given how each project can be so unique and hard to provide a estimate without seeing a brief.

    The following price-points are just a guide to what you could expect for a certain price-point, but ought not to be viewed as rigidly fixed.
    Each subsequent price-point reflects the cumulative increase of time/labour required, including the allocation of work hours to meet a client schedule, often involving a combination of regular days and very unsociable hours: late evenings to past midnight, weekends and public holidays.

    Areas such as the complete and thorough research of direct and indirect competing companies, for example, can gobble-up many hours, and this is all before we’ve even started the process of brainstorming ideas, and putting pencil to paper.

    “The bigger the project, the more comprehensive, thorough and committed to your client’s particular needs, one needs to be.”
  • If you have a precise budget in mind, then please enter it into here:
  • Please indicate any specific schedules/deadlines that may have some bearing on the project.