Hire The Logo Smith

The Logo Design Brief: this is where you’ll start the process of Hiring Me for your Logo & Brand Identity Projects.

Logo Design Brief

This is where you first get started with hiring The Logo Smith for your Logo & Brand Identity Design.

Even if you don't end up hiring me: the information you have supplied here will be of use to whoever you hire for your logo design; you'll be able to pass this brief on to another logo designer.

Detailed  Design Brief :  if you're keen to really get going.

Download and fill in a Microsoft Word, or Apple Pages version of this  Design Brief. Fill it in, and email back to me: [email protected]

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  • Logo & Brand ID Information

  • Please detail exact wording for the logo. For me its The Logo Smith, for Coke its Coca-Cola.


  • If you have an existing tag line, which needs to form part of the logo, then please enter this here.

    If you don't have a tag line, then I'd strongly recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo.

    You can request a tag-line service below.


  • This is where I need you to be descriptive and detailed as possible.

    You need to sell what you do so I can understand, to the best of my abilities, what I am designing a logo and/or brand identity for.


  • This is a refined and optimised version of above.

    Think along the lines of the Elevator Pitch: you have just a minute, or two, to enthusiastically explain, and describe, what your brand is before I exit the elevator.


  • The more you can afford to invest in your logos creation, the more depth, soul and creative flair your logo is likely to have.

    The more time we have to explore design options and directions, then the higher the likely hood we'll find that one great winning design.

    Trial and error makes up the beginning of a lot of projects. Providing me more time will result in a design that was created through a more natural organic and evolutionary process.


    A tag-line can play a very important part in how your brand 'logo' is interpreted and understood.

    If you have a relatively non-descriptive brand name with no tag-line, then people will likely not fully understand what you are about. It's in these cases a descriptive tag-line can make all the difference. A descriptive tag-line can form the foundations for the visual part of the logo design.

    If you do have a tag-line, but think it could do with being 'updated', then I'd be delighted to help you with that also.

  • End of Form

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