Sort of two minds about this until I saw it as the black and white shop sign which looks really striking.
Not a huge fan of the colour choice, especially on this main logo image, and even the play on the O is not exactly groundbreaking, but as a whole, I am quite drawn to it.
Just thinking a little more could have been done with it especially with a strong name like Evoke. I guess technically this shouldn’t be included in Logo Stack as I’m not drop-dead fanatical about it, but the drop under the O sort of pulls it out of the Meh factor for me.
Strong, but not as strong as I feel it could have been.
Designer/Agency: Foundry C
Stacked in: Branding & Identity, Negative Space, Typographic Previous Stack: Merchant & Mills
Next Stack: Coyote