Evoke logo and brand identity by Foundry Co

Sort of two minds about this until I saw it as the black and white shop sign which looks really striking.

Not a huge fan of the colour choice, especially on this main logo image, and even the play on the O is not exactly groundbreaking, but as a whole, I am quite drawn to it.

Just thinking a little more could have been done with it especially with a strong name like Evoke. I guess technically this shouldn’t be included in Logo Stack as I’m not drop-dead fanatical about it, but the drop under the O sort of pulls it out of the Meh factor for me.

Strong, but not as strong as I feel it could have been.