Freedom Travel logo designed by The Chase.
An elegant, and clever, logo design for Freedom Travel, designed by The Chase. The logo makes even more sense when you see the old logo this one replaced. A really elegant solution…
Unfortunately, this is a perfect example of where the client decided to ‘change’ the logo (see it on their website), even though The Chase still keeps the original (below) version in their portfolio. But it’s not just the client messing with the logo, just take a look at the ugly website design that they partnered with such a wonderful logo… Just a relatively simple change, moving the seagull much closer to the ‘m’ seems to make a massive difference to the impact of the logo. Worth reading the comments on LogoDesignLove’s take on it.
I’ve been on this end myself, where I subsequently see unfavourable modifications to my logo design by the client. It’s quite saddening when this happens, especially when the tweaks detract from the initial vision.
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