Lark Insurance logo and brand identity designed by Asha.

Easy to just focus on the lovely lark present within the negative space. It’s all so nicely balanced with the typography leading in to the visual nicety within the R.

The typography is strong and clean. I read the word Lark just before I noticed the oh-so-sweet negative space design.

I like it when then happens as it’s subtle but enhances the typography and brand name perfectly. There is a fine balance between the subtle and stylish negative space design opposed to the right in your flipping face variety.

ArthurSteenHorneAdamson.