When I say “design by Paul Giambara” I am pretty sure that he did not create the existing Polaroid logo, but given he was the mastermind behind all of Polaroid’s previous branding then as far as I am concerned, and until otherwise corrected, Paul designed the Polaroid logo. Some do say the logo redesign was an internal job at Polaroid, which may be the case, but would love to get clarification on that.
I just like it because it keeps true to the mad colour scheme of the original Polaroid branding by Paul Giambara, but wickedly tweaked to create this tasty block of colourful mini-blocks.
Also love the type design going on here.
It’s a damn strong brand mark with those famous Polaroid colours.
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