Subscribe to the Blog with or | Post Updated: September 19th, 2015 | First Published: June 27, 2012
Posted by: Graham Smith in Categories: Logo Portfolio, Portfolio
T-Shirt Express logo redesign for a US custom t-shirt screen printer. I drew this steam train from scratch using numerous period photographs of working locomotives to create a unique illustrative logomark for T-Shirt Express.
A little background
This logo design project is a brand update for a t-shirt company which was originally designed around a retro style locomotive; the brand name “T-Shirt Express” is linked to the train version of “express” rather than pizza express!
My advice to the client was to keep the idea of a train but “improve” the aesthetics as I felt the original idea was solid. No need to re-invent the wheel, so-to-speak.
We discussed trains at length which gave us both a pretty good idea of the direction to take. The client liked the idea of using a “cow catcher” and/or “track” as well as giving me a list of styles of trains through out the decades.
I have settled on three initial variations of the core idea which starts with the full ingredient version based on a mash-up of train styles, including: traditional steam locomotive, art-deco inspired and the heavy industrial Russian style etc.
The wording plaque is formed from the shape of a track sleeper, and the typeface is GarageGothic Bold.
Here are some of the earlier concepts:
The logo being screen-printed:
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
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The Logo Smith: Logo Designer & Brand Identity Design Studio, with 25 Years Experience,
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Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
Tel: +44 (0) 7816 527 462 - Email: [email protected]