Originally found one of these Gibson advertisements via Draplin Design. Then after doing a Google Image search I found a post on the LesPaulForum which had the above 4 scans of original Gibson dealer brochures from 1963.
Worth reading what Draplin said in his post for sure.
Still had to go an use red lettering though. 8/10.
Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations.
“We want to help the polar bear—a beloved Coca-Cola icon since 1922—by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. “That’s why we’re using one of our greatest assets—our flagship brand, Coca-Cola—to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.”
This is what they could/should have done, or at least something similar.
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What is more interesting than these adverts is the website behind the agency responsible for them. It really is something quite bizarre. The home page will confuse you but hang in there and take a look.
Seriously stylish posters by advertising agency, Leagas Delaney. Even though it’s a modern poster with a modern car, this poster takes your mind off somewhere else. The type design and colour palette really is exquisite.
Particularly love the subway map themed poster, would be great to see a sharper version of this. The Swissair.aero website is a treasure trove of Swissair delights. Found this one via the menu : marketing/posters.