Even when you know you have to make the logo smaller you still can’t help but make it bigger.
The Wrong Logo Smaller Sale
“We have a handful of the small version of “Make the Logo Smaller” shirts in which the slogan was printed a bit large and we’re offering them for just $12.99.
The original measures 1 7/8″ wide, whereas these are 3″ wide. It’s still the same message, just a bit larger.
Set in Neuzeit S, a 1966 geometric-grotesque hybrid redesign of Wilhelm C. Pischner’s Neuzeit Grotesk, originally designed in 1928.
Pick up this battle cry of art directors around the world at this special price while they last.”
Order your Make the Logo Smaller Larger T-shirt via the Typography ShopRead More
I have 2 copies of the iheartlogos Logo Inspiration Book to giveaway right here and right now. As with previous giveaways over on the other channel you only need leave a comment to enter. An interest in logo design would be nice so as to have some meaningful winners.
The book contains over 460 logo designers, all chosen by the designers themselves. So a wealth of inspiration to carry around with you in this self published book. This edition of the ’iheartlogos‘ book covers Season One with Season Two upon us soon.
How to win
- Leave a comment below with either your Twitter ID or alternative form of contact.
- A retweet or two would be appreciated, thank you.
- Wait for winners to be announced in a week or so.
Being a freelance logo designer myself, this is just monumentally catastrophic for UK designers. It’s rare but I really am lost for words on this one, most likely due to being so incensed. I know this is a Goverment endorsed campaign, but doesn’t let them off the hook: they are still responsible.
I used to sit on the fence RE crowdsourcing, but no longer and I’ll be sure to recommend Labour next time round.Read More
Over the last six months or so, I have seen a number of clients reference the Facebook logo as a style of design they would like me to keep in mind when developing their own logo. Whilst this doesn’t disturb me too much, it has got me thinking.
I’m just curious as why more and more clients pick out the Facebook logo. Is it simply because it’s everywhere and therefore a part of our subconscious? Or is there an actual design style here that is trending.
It could be both of course, and honestly, if a client mentions something as clean and simple as the Facebook logo over something messy, detailed and nasty, hey, I’m all up for that gig. It also shows that the client in question is relatively clear about the potential direction the logo design needs to take, even if at the end, the finished logo looks nothing like it.
The problem arises when this style is just not appropriate for a clients needs, yet they are quite adamant they want their logo to be ‘inspired’ from it.
No doubt, it’s a clean, well formed wordmark. Careful thought has been given to the tweaking of certain letters, as you can see in the above image courtesy of FontsInUse.com
Have you come across this at all, have you witnessed an uptake in your clients repeatedly referencing a core brand or single logo as a point of inspiration?Read More
Daring Fireball.net posts some awesome news. This is a most welcome update from Google. Logo design is one area that is rife with underhand SEO tactics and content farming.
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
- Amit Singhal and Matt Cutts, Google.
We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.
And then there was Steve
In 2010, a few designers lead by Steve from @TheLogoFactory, took on some of these content farms/undesirables… the result was quite a nightmare. I had my domain targeted by these logo design content farms, you know the kind, the faceless cheap and quick online logo shops. It was only through drastic intervention and knowledge that Steve was able to dilute their attack. Even though they practicing the worst king of devil craft, they certainly don’t like being ‘called out‘.
Are you being deceived?
The sad thing is, I see many designers unwittingly supporting some of these content farm websites, because they do a reasonable job of pretending to be a legit design website offering tutorials, resources and the like. This is where you can see how truly devious these content farms etc are, by garnering the support of the very designers who would be ‘sick to the stomach‘ to know they had actually supported this website, they have been able to assimilate themselves easily within the community.
Through your unwitting support, they are screwing you out of better Google rankings.
Their motto? Don’t have a natural talent, then cheat.
Hopefully now, Google has taken note.
Here are a few posts that touch on content farming that re directly related to the logo design industry :
- The folly of logo design SEO | Logo Design Love,
- Secrets from a search marketing manager | Logo Design Love,
- We’re all in this together. SEO and logo designers
- Logo wars. Online logo design & search engines
- Looking to hire a logo designer? You might want to read this
Part of the BrandNew ‘B-sides’, supposedly logos that were not striking enough to get A-listed. I’d rather not appear at all, happilly pass up a B-side for the limelight…
As per usual, not being party to any brief or context, my opinion here is just based on initial first impressions. So therefore, I prefer the style and visual association of the original logo mark. Conjures up an opera house, the curve of the seats and stage, with music flowing up and out. Not so keen on the typography of the original, pulling of lowercase/uppercase mix can be tricky to make it look optically right.
But that’s my initial first observation, first glance without context opinion.
Source Link Underconsideration.comRead More
First impression and without context or any background info, this looks a little dull to me. I have always like the previous Standard Life logo, strikingly classy and functional.
Am sure the new logo works well in application, but doesn’t work for me on it’s own. Feel’s too tight in this blue box, and the yellow flash just feels odd.
Limp and unbalanced/top heavy.
Maybe there is a reversed blue text version without the container, this could look better I imagine, but still not as striking as the original.Read More