I love reading snippets about how Paul Rand came up with the NeXT logo for Steve Jobs, so this article is just great. Also reading this article made me aware of a book called Design Dialogues by Steven Heller where this article was taken from.
Read the article, read the comments then make your own mind up. All to easy to cast negativity on someone when faced with a list of facts–some being controversial with the benefit of hindsight–that cover the 56 years of his life.
I personally, man, I want to build things. I’m 30. I’m not ready to be an industry pundit. I got three offers to be a professor during this summer, and I told all of the universities that I thought I would be an awful professor. What I’m best at doing is finding a group of talented people and making things with them. I respect the direction that Apple is going in.
But for me personally, you know, I want to make things. And if there’s no place for me to make things there, then I’ll do what I did twice before. I’ll make my own place. You know, I did it in the garage when Apple started, and I did it in the metaphorical garage when Mac started.
We generally associate Steve as being Apple and Apple as being Steve. Watts Martin writes a particularly insightful article reminding us that Steve is just a mere man, who is particularly good at saying ‘No’.