Blog Archives


UPRAW Negative Space Logo Design Process

Here’s the very first attempts at vectorising the UR negative space logo sketch (below), that I have been working on over the last few weeks, for UPRAW.

 

UR Negative Space Logo Design

 

The sketch shows how I'm trying to create a balanced set of initials, formed from the 'U' and 'R', but creating the 'R' from it's own negative space.

Notice how i need to keep an eye on the proportions of the negative space, compared to the proportions of the 'U'.

The proportions, mostly the overall width, of the 'R' need to look cohesive next to the 'U', which is relatively wide. You can see that the regular capital 'R' has very narrow negative space elements; shown in orange below.

Used two font styles (below), to get an idea of how the uppercase 'R' is styled in various fonts, and how the negative space elements (in orange) can vary from font to font.

 

 

 

UR Negative Space Logo Design

The proportions of the 'R' need to be carefully created, so that it doesn't look out of place.

It's super important that when making this letter 'R' from such narrow elements, that it still needs to look like it could be a regular 'R', especially when viewed after the 'U', which is pretty much a regular shape 'U', but just cut into two, so more like a stencil.

 

The image (above) shows my progress in recreating the UR in Illustrator as a vector.

I have created four slightly differing versions so far, to just get a feel for what form of 'R' will look the most cohesive, and natural looking, when viewed next to the 'U'.

As I'm using the right hand side of the 'U' for form the R's vertical left side, creating the right side of the R out of it's own negative space, is actually pretty tricky, at least in a way that looks as normal as possible.

 

negative-space-logo-design-sketches

Further Updates

I'll be updating this Case Study page, with additional images and text, during the life span of this logo design project.

Update: 7th January 2017

Taken a decision to move away from the 'negative space' style of logo design, and instead we're now going with this stronger, bolder, cleaner and more impactful design.

Still based on the 'ur' initials, but in far more robust and angular way, which is far more in keeping with the UPRAW brand name.

UPRAW Logo Design Grid

UPRAW Logo Design

Business Card and Letterhead Mock-up's

Couple of letterhead and business card mock-up's, to help present the logo design in a more aesthetically pleasing, and realistic format, for the client.

Really pleased with this new logo design direction; that new logomark looks really striking on both the letterhead, and business card, in both black on white and white on black.

 

upraw-logo-letterhead-mock-up upraw-logo-business-card-mock-up

Logo Design Font Pairings

Image below shows some initial exploratory font pairings for the UPRAW logo.

Basically trying to find the right proportioned font that looks like the right fit up against the logomark.

When looking to pair a font with a newly design logomark, I take into accounts aspects such as: font weight, font width and height, overall proportions, any specific font styling and kerning styles.

We settled on the top-right version, which is actually Eurostyle Bold.

Upraw logo font pairings




 Previous Post:   Brand Logo Mix Designed by Mike Stefanini from Atomike Studios
 Next Post:   Color Blindness Demonstration Using Coloured Pencils

Posts of Similar Content:
Logo Case Study – Logo Redesign for Homes Alive Pets This is a brief 'before & after' of a brand logo redesign (featured image above) that I completed for Homes Alive Pets, a Canadian pet store chain.I'll be updating this post with further information relating to this projects development. We didn't actually start the project intending to ...
Ongoing Case Study: Rocket Science VFX Logo Design Rocket Science VFX (tv and movie visual effects company), is a logo & brand identity re design project that I've been working on now for a little while now.Just like a previous case study post for VIEW'D, I'm sharing the ongoing logo design process for Rocket Science VFX, as it happens and u...
VIEW’D: Logo Design Case Study – Social Video Calling Application Logo and App Icon Desi... VIEW'D - Logo Design Case Study VIEW'D is a new logo design and iOS app icon design project, which I'm currently working on, and am happy to share the ongoing logo design case study of this ongoing branding project.I will update this ongoing logo design case study with new screenshots and photo...
Logo Process Hotel Chain – Mini Development Hotel Chain, a logomark which came about whilst working on some idea's for a hotel identity project I am currently working on. Just an example of how sketching and playing with endless rounds of idea tweaking in Illustrator can result in something quite fun. The WhyAt some point in the 'pro...
-->



More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly


Soviet Logos is a modest Instagram account, showing never published logos and trademarks, designed in the USSR.
The Soviet Logos are siloed on Instagram, and have been curated by Rokas [email protected]

Each individual logo does have additional information,