Subscribe to the Blog with or | Post Updated: November 19th, 2018 | 1st Posted: November 19, 2018
Posted by: Graham Smith in Categories: Case Study, Logo Portfolio, Portfolio
Explainly was a lovely little logo design project to work on in September 2018; the end result fully encapsulating what the client needed in the brand mark.
The logo mark fulfils several duties as can be seen in the image below, which shows the logical development of the logo mark.
Starting with 3 basic rectangles, I was able to fashion these into: the initial E, Directional Diagram Arrows,Text/Speech Bubbles with each of the 3 elements connected, in bright vibrant colours.
Explainly Logo Mark Deconstructed.
Explainly Logo Specifications.
What is an Explainer Video? The History of Explainer Videos
An explainer video is a short animated video commonly used by businesses to quickly tell their brands’ stories in a memorable way.
In 2007, these videos started gaining popularity when the company Common Craft created one explaining how to use the new social media platform Twitter.
With it’s simple graphics and straightforward language, the video garnered nearly 10 million views and people understood how they could use Twitter, resulting in millions of users.
It ushered in the era of the explainer video. Since then, thousands of businesses big and small have found that incorporating a short, compelling video has helped them expand their brand presence.
Explainer videos work perfectly well for companies like Twitter, which provide services that may be very hard to describe in a clear and succinct way. However, they are also useful for any business with a message they want to be heard.
Looking to Hire a Freelance Logo Designer?
If you like the design work I've done in my Portfolio (some examples above), and Monomarks, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
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