Subscribe to the Blog with or | Post Updated: June 26th, 2017 | 1st Posted: September 19, 2013
Posted by: Graham Smith in Categories: Logo Portfolio, Logo Process, Portfolio
Typeface Used: Avenir Next Bold, x-height exactly half the logomark.
The Logo Versions
The four main logo lock-ups.
Logomark Briefly Explained
The logomark was developed using the shape of the 'X', as the foundation, split vertically in half with the right side pulled back over the left forming the lower-case 'e' with a hint of 'c', which are the 3 most prominent sounding letters.
The guides (below) showing various intersections, as well as showing the strong influence of the letter 'x'.
Looking to Hire a Freelance Logo Designer?
If you like the design work I've done in my Portfolio (some examples above), and Monomarks, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
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