New logo, brand mascot and brand identity design for MoleseyCo Clothing Brand, a new outdoor clothing company based in the UK.
The Molesey mascot was drawn from scratch, and predominately based on my own black German Shepherd, Miss Charley (you can see loads photographs of my dogs over on Instagram ), as well as certain characteristics from the wild wolf and Alaskan Malamutes.
These included a more furrowed and chiseled brow and forehead, shorter snout and much more neck scruff than a German Shepherd.
It was also important to ensure that the main brand logo would ‘breakdown’ into smaller and less detailed versions: brand mascot, brand name, brand name & mascot and lower half brand logo, for ultimate versatility in marketing, packaging and general use of the logo and mascot.
MoleseyCo Clothing Brand Mascot Logo Evolution
I have written a small post: MoleseyCo Logo Evolution-The Less than Perfect Side to a Logo Designs Development, on how I got from the first top-left ‘sketch’, to the final design down on the bottom-right.
Abacus Insurance| Ablinx| ADXPRS| Antony Usher| Apple & Eve| AudioVeer| AWS| Baze| BeachShack| BlackVanilla| BlueCable Networks| BrainExcell Nootropics| BrightNorth| Brokers Direct Insurance| BuySellAds| CDMMC| CodeStag| Codetipi| CopyPastel| Cranked| Damien Hottelier| DealerTeam| DemandCue| DeskPro| DJ Slade Silva| Doug Landscaping| Drysdale Valuation| Emptea| Esprow| European Recruitment| Excedr| Explainly Explainer Videos| FashionBeans| Feedly Newsreader| Foehn & Hirsch| fOKOS| Folger/Skoog| FontFuse| FrictionFactory| Frictn| Front9 Agency| GAP Concept| Get A Room| GhostPay| GoGoBot| Gramboid| Grape| Happiest| Harvest Bible Church| Hiroko Chardonnay| HITT| HomesAlivePets| Hotel Chain| Hotel Maison| ID Barbers| Illumina Wedding Photography| Internxt| Jack Winter| JoomlaBamboo| KD Plant Services| Kerr Recruitment Agency| Keyboard Kahuna| Kristen Wheeler| LaveryPennell| Leapfrog| LiveYaps| Love Ampersand| LoveHelvetica| LoveHug| Madison Carter| Medicine.com| Medifact.md| Method Dental Procurement| MoleseyCo Clothing| Monochrome| Morgan Williams Racing| My Modern Met| My Modern Mix| Network Architect Associates| Ocular Environmental Services| Orb Web Solutions| Panelit| Pedal Works Bike Shop| Peoples Church of Montreal| Perry Referrals| Pleasant Hill Grain| Priva Diamond| Pure Storage| Puritone Record Label| Quantic Leaf| Quest Productions| Randomly| Reach Architects| ReBase| Retirement Architects| ReviewPoint| RosyBee – Plants for Bees| Salford Security Shutters| Sensory Diagnostics| SifterApp| Skiplex Indoor Skiing| Smashing Network| Socrates MD| Starpuff| Swatch Creative| T-Shirt Express| Tamara Kauffman Interior Decorator| Tateside| The Access Group| The Auto Network| The Free Help Guy| The House| The Logo Smith| The Working House| The Zen Web| Thinvested| TMO Real Estate| Tom & Teddy| TP| Travel Tech Europe| Tucando| txt.search| txtsearch| UHX Universal Healthcoin| Unholy Ladies Undergarments| Viva Chocolate| Voya Taxi| Wavepulse Acoustics| Webville| Witness Directory| Wonderful Earth| Yasmin Kianfar| Zulu Safari